AI-generated concept · 01
Light, texture, intention.
Product & Campaign Concept
Good ideas.Faster
iterations.
A Taiwan-based studio using AI-assisted workflows to design, develop, and iterate on software and creative work.
How we work
Design. Develop.
Keep improving.
We use AI to explore ideas, prototype software, and refine creative work. Human judgment guides what we build and how it evolves, across our own products and projects for clients.
我們以 AI 輔助設計與開發，快速探索、製作原型並持續迭代。從自有產品到客戶的網站與系統，透過人工檢查與實際需求，調整每一次的開發方向。
Built by the studio
Three products. One approach to making useful things.
Work
Concepts & products.
Creative images below are AI-generated concepts, created to illustrate visual directions—not commissioned client work or finished videos. Software & Products features our real projects.
創意情境圖為 AI 生成示意，非客戶作品或影片實績。
View larger image
AI-generated concept · 02
A different kind of presence.
Advertising Visual Concept
AI-generated concept · 03
A moment worth a story.
Lifestyle Storyboard Concept
AI-generated concept · 04
Balance, imagined.
Motion & VFX Visual Concept
Software & Products
Good ideas deserve
a working product.
Our own products put the studio’s design and development practice to work: an AI-assisted expense-splitting app, a published iPhone ticket wallet, and a public route-planning web app.
From tools already in use to products still taking shape, each project starts with a practical need and continues through review and refinement.
Talk about your build
Public web app
Great Circle Mapper
A world of routes, made readable.
A round-the-world route planning web app. An interactive globe, route library, and itinerary tools help people explore how a journey connects.
Web application / Interactive maps
Explore the project (opens in a new tab)
In development
77 好算計／77 Split
Less typing. More shared moments.
Our AI-assisted expense-splitting app, currently in development. In development tests, its Claude API integration extracts key-value data and the total amount from receipts. Complete bookkeeping and splitting workflows, voice bookkeeping, and ticket recognition are still in development.
App development / AI-assisted bookkeeping
Explore the project
Available on the App Store
松鼠票夾／Squirrel Stash
Keep the little things together.
Our published iPhone app for tickets, coupons, and eSIM activation details. Photo-assisted entry, barcode display, and expiry reminders keep everyday items easy to find, with wallet data stored on the device by default.
App development / Local-first storage
Explore the project (opens in a new tab)Services
What we do.
Two complementary disciplines, connected from the start.
Creative
& Marketing
Marketing Design
Visual design shaped by your audience, message, and marketing goals.
Advertising Creative
Static and motion assets for digital campaigns, social media, and e-commerce.
Video & Short-form Content
Video editing, social-first storytelling, and commercial post-production.
Motion Design & VFX
Animation, motion graphics, and visual effects that bring a message to life.
AI-assisted Content
AI-assisted marketing copy and original visual concepts, refined through human editing and creative direction into content ready for publishing.
Development
AI-assisted Prototyping
Explore product ideas through working prototypes, then review and refine the direction before expanding the build.
App Development
Thoughtful applications, from the first prototype to everyday use.
Web Development
Responsive websites and web applications built around real needs.
End-to-End Systems
Frontend, backend, databases, APIs, and deployment, connected from the start.
AI & Automation
Generative AI integrations, document recognition, and workflow automation built around practical use cases.
AI-assisted creative workflows
From a brief to
publish-ready content.
Marketing thinking. AI exploration. Human judgment.
We use AI-assisted workflows to draft marketing copy, generate original visual concepts, and move ideas toward publishing. Human editing, design refinement, and brand review shape the final content.
從行銷目標出發，運用 AI 快速生成文案與視覺素材，再經人工審稿、設計調整與品牌確認，整理成適合各平台發布的內容。
Brief
Set the audience, message, channel, and creative direction.
Generate
Explore marketing copy and original image concepts with AI.
Refine
Edit the message, adjust the visuals, and review brand consistency.
Publish
Prepare channel-ready assets and confirm the content before publishing.
In development tests, our own 77 Split app uses the Claude API to extract key-value data and the total amount from receipts.Explore 77 好算計／
About 77
Two disciplines.
One studio.
We’re 77 Good Things Studio, an independent, two-person creative and technology studio based in Taiwan, established on July 29, 2025.
We bring marketing, visual design, and software development under one roof. AI-assisted workflows help us explore, build, and iterate, with human review shaping both the creative work and the software.
七七有好事工作室成立於 2025 年 7 月 29 日。我們結合行銷設計與軟體開發，以 AI 輔助快速迭代，提供創意與開發服務，也持續製作自己的數位產品。
Co-founder & Creative Director
Marketing mind.
Creative hands.
Marketing-based visual design, advertising creative, video editing, motion graphics, and VFX.
- 8+
- years of freelance
collaboration - 7+
- years in
marketing design - 2+
- years of
YouTube editing
Co-founder & Developer
Thoughtful systems.
Useful software.
AI-assisted prototyping, app and web development, full-stack systems, and practical AI integrations and automation.
- Apps
- Web
- Systems
- Automation
Process
From first idea
to next iteration.
Creative that performs. Technology that works.
Think
Strategy & Concept
Define the need, the audience, and what the next iteration should help us learn.
Create
Design, Content & Prototypes
Explore concepts and prototypes with AI, then refine them through creative direction and human review.
Build
Develop, Review & Refine
Build working software, check the result, and use what we learn to guide the next iteration.
Let’s makegood things happen.
Have a project, product, or idea in mind?
We’d love to hear about it.